Content that earns rankings, not just word counts

Refreshing existing pages can move things inside weeks. New content on competitive terms realistically takes three to six months to rank, and longer on a young domain. Anyone promising faster is either targeting terms nobody searches or doing something you will have to undo.

We use it for research, outlining and first-pass structure, and we do not publish unedited generated text. Google's guidance is about whether content is helpful and demonstrates real expertise, not about how it was produced - and unreviewed AI output fails that test on both counts.

Volume is the wrong thing to buy. Four genuinely useful pieces that answer real queries will beat twenty thin posts, and for most sites the first few months are better spent improving what already exists.

We research and draft, then run a subject-matter review with your team before publishing. That combination is what produces content that is both findable and actually correct - writers alone get the search part right and the detail wrong.

It can, through email, social and sales enablement - but if the goal is inbound traffic then the two are the same programme. We would rather do them together than write content nobody can find.

You do, entirely. It is published on your site, under your name, and the rights transfer with the invoice.