Digital Marketing & Search Engine Optimization

//Digital Marketing & Search Engine Optimization
Digital Marketing & Search Engine Optimization2019-04-26T16:14:44+05:30

Award Winning Digital Marketing Agency

We bring our customers’ brands to the world in a meaningful and compelling way, helping them achieve their goals and grow their businesses.

D3logicscreates and manages integrated digital marketing campaigns by combining search, display, social media, email and all the other tools available. We build and deliver engaging digital marketing experiences for you, customized experiences that engage and convert your customers in a memorable and engaging way across all platforms.
We unify media, creative and buying strategies to create memorable digital media campaigns that will increase your reach, awareness, engagement and retention.
Our planning and purchasing experts will use their years of planning and marketing experience to help you understand your target audience across all platforms and digital media. Develop strategies to better target and approach them; negotiate the best investment at the best rates.

SEO (search engine optimization)

In the digital world, one of the biggest chains is the search engines especially Google. If someone searches for information, he will visit Google to find them. A good SEO makes sure that you are present whenever a consumer searches you through search queries on search engines.

As a marketer, you really need to give SEO a higher priority than your social media and other posts because it’s the best organic marketing tool among all digital platforms. It will guarantee you a high conversion rate because the need already exists at the consumer, it is enough to appear in front of his screens.

To be good at SEO, you need to be aware of concepts such as URL, title tag, meta description, header tags, alt image text, site maps and the backlinking. Develop strategies to achieve a high SEO ranking in your field.

Social Media Marketing

You would surely be aware of social media marketing. All promotional activities that take place on social networks such as Facebook, Twitter, Instagram and others are Social Media Marketing.

Few things you should realize in social media is to be native on each channel, ie your strategy on each channel must be different and in relation to the tone of the respective channel. Since you can not replicate messages and messages on Facebook on Twitter and other channels.

Content Marketing

Nowadays, when we are overcrowded with promotional activities on digital channels and depend on the ad blocker to stay away from promotional ads, we need something that attracts us rather than stuffing them all over the place. digital world. Here’s where content marketing really wins.

To have a compelling digital strategy, you need to surround all your digital marketing activities around content. Content is what a user consumes on digital platforms. Your content may be informative or entertaining and should logically relate to your product. For example, all food brands started making their own recipe videos.

Mobile Marketing

70% of all online content consumed by a user is on mobile. You would think it’s good, but what’s so different, things are almost the same on mobile and desktop as Facebook, Google and all. So, what we need to do for mobile marketing.

There are a number of things you need to take care of the majority of digital users. You must have your content and your mobile website. You can promote on various mobile apps or can create your own app related to your product like Nike Run app by Nike. In addition, you can use location services to cater to consumers near your store at a particular time.

Website optimization

Your ultimate goal is to sell or create leads. The website is primarily your hub for all activities or digital content. A website helps you find new customers. Your site must be built or designed so that a higher percentage of users who visit your site become customers. The process of converting users to consumers on your site is known as website optimization.

Conversion can mean different things depending on your type of business, such as registering a user or making a sale or something else.

Website Analysis

To optimize the website, you need to know the user’s behavior on your site and find out what prevents a user from converting to your users. Website analysis is a mechanism to obtain data about the users who visit your site and their behavioral activities on the site. Once you know the behavior, you can find changes that can help improve the conversion rate. Google Analytics is the most popular website analytics tool.

For example By analyzing, you may discover that many users add the product to the cart but do not go to the last step of the actual purchase. He will tell you that there is a problem in the process of completing the purchase after adding to the cart.

Search Engine Marketing (SEM)

SEM is another process of being present in front of a user when he is looking for you but by paid means. In Google or any search engine when you get the result of your query, you will find a lot of ads visible at the top right. To promote your product on a search for specific keywords by users is search engine marketing. Google Adwords is used to advertise Google searches.

In SEM, the marketer usually pays the search engine a predefined amount to show a marketing message to different places in the search results for specific keywords or phrases.

Reputation online

One of the most unpopular but essential terms in digital marketing is Online Reputation Management (ORM). As a brand, there is a lot of data related to your product or service all over the online space. To maintain the positive sensitivity and image of your brand on the online space is ORM. It includes the management of various online journals such as Google and Facebook, brand-related web articles, social media commentaries, and more.

Influencer / Affiliation Marketing

A consumer is more likely to use a product or service if a very influential person speaks or uses it. Any individual or forum with a high follow up on social media are known as influencers. All celebrities and media pages like Buzzfeed are considered influencers. Brands began to partner with these influencers to write or mention their product and reach a wider reach on social media.

Pay-Per-Click Advertising (PPC)

Similar to SEM other forms of PPC advertising also describe marketing methods where the marketing pays for each click on a link to a website. Apart from search engines, almost all social networks offer the opportunity to advertise Pay Per Click. These ads then appear in the targeted social media user feed.

Note that many of these activities can not be clearly separated. The boundaries between different types of digital marketing (online) are often blurred.

Email Marketing

One of the digital channels that has achieved a high return on investment is email marketing. Two major benefits of e-mail marketing are increased e-mail accessibility through smartphones and the ability to contact your customer by leaving a message with an appealing title and giving them the option to open or not. . If you are a new product or service, you can buy or rent an email list according to your TG.

Some tools we use

  • Google Trends
  • Google Keyword Planner
  • Ahrefs
  • AppAnnie
  • Serpstat
  • SimilarWeb
  • Buzzsumo
  • Facebook Audience Insights
  • Facebook Ads
  • Google Adwords
  • Bing Ads
  • Google Analytics
  • Facebook Analytics for Apps
  • Todoist
  • Jira
  • Confluence
  • Yandex Metrica
  • Color Picker
  • Google Analytics URL Builder
  • Tag Assistant
  • FB Pixel Helper
  • Google Tag Manager
  • Data Scraper
  • Google Analytics Debugger
  • Pocket
  • Bootstrap Studio
  • Canva
  • Flatpack
  • Marvellapp
  • Active Campaign
  • pCloud
  • Unsplash
  • Yandex Metrica
  • Color Picker
  • Google Analytics URL Builder
  • Tag Assistant
  • FB Pixel Helper
  • Google Tag Manager
  • Data Scraper
  • Google Analytics Debugger
  • Pocket
  • Bootstrap Studio
  • Canva
  • Flatpack
  • Marvellapp
  • Adespresso ads
  • Behnace
  • Dribbble
  • Evernote
  • Slack
  • Digital marketer
  • Webris
  • Neil Patel Blog
  • Medium Search Engine Land
  • Ahrefs Blog
  • Jon Loomer Blog
  • Hubspot Blog
  • Content Marketing Institute Blog
  • Buffer Blog
  • GrooveHQ Blog
  • MOZ Blog
  • Adespresso Blog
  • Buzzstream
  • Pitchbox
  • Headreach